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Custom Media Is a POWERFUL Tool that savvy marketers are using to create a stronger bond between their company’s products and their customers. With more than $20 billion a year spent on Custom Media programs, branded content has proven effective in winning the loyalty of customers.
No Matter What the Medium, It’s Still All About Content! When you deliver relevant, compelling, and valuable information to your customers, they will think positively about your brand. Whether your program is print, online, an in-person event, or any combination, your branded content must be of strong interest to your customers in order to establish trust and credibility.
The Appeal of Custom Is Strong! You can control the environment for your message and control the audience that receives it. You have the opportunity to provide relevant and actionable information to your target audience, while avoiding being overly promotional. Done right, a Custom Media program can:
- Build greater loyalty to your brand
- Increase customer retention
- Develop new customers
- And ultimately improve sales and profits.
Make Vance Your Custom Media Partner A Custom Media program starts with content that your customers will find interesting, compelling and credible. That’s exactly what Vance editors do 24/7! Our editorial teams know the industries they serve and the issues. We can help you shape your Custom Media program.
Vance Is Expert in These Markets
- Food
- Merchandising
- Agriculture
- Retail
- Beauty, Hair, Skin, Spa
- Furniture
- Woodworking
- Home Storage & Closets
- Design, Lighting, Accessories
Put Our Purchasing Power to Work for You The purchasing power of Vance Publishing translates into top quality at effective pricing. We buy millions of pages of printing and paper every year. Because of our clout in the marketplace, Vance can offer you a turnkey Custom Media program or an array of ala carte services including:
- Editorial direction and original content
- Custom design and art direction
- Production management from design to print to mail
- Audience development and segmentation
- Lead generation and management programs
- Pre- and post- brand awareness studies
- Ad sales
- Web, webcast and e-product development
- Event production and management
- And more! |
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| Click here to download the full Custom Media brochure |
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| For more information, please contact Peggy Walker, President, at 847-634-4370 pwalker@vancepublishing.com |
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