Our Leadership


William C. Vance, Chairman & CEO

William Vance has served as Chairman of Vance Publishing Corporation since 1970. Vance is a privately-owned business-to-business media company that was started in 1937 by William’s father, Herbert A. Vance. Mr. Vance is a strong supporter of the arts in Chicago, where he serves on the Board of Directors, Executive Committee, and Compensation Committee of the Lyric Opera of Chicago, as well as a Board member of the Patrick G. and Shirley W. Ryan Opera Center. He is also a Sustaining Fellow with the Art Institute of Chicago.

Peggy Walker, President & COO

Peggy Walker joined Vance in 2004 and was named its President & COO in 2005. She has held executive, management, editorial, operations and audience development positions at media companies over the course of her 25+ year career. Peggy has been an active member of American Business Media, the trade association for business media companies, and served as its Chair in 2009-2010. In 2007, ABM named Peggy the McAllister Top Management Fellow; and in 2008, she was a Gertrude Crain Women in B2B honoree. In 2006, Peggy was named one of the 21 Most Intriguing People by min magazine, and she has been included among the 100 Who’s Who in Business Publishing by Crain’s Media Business magazine from 2005 to 2011.

Richard Terrett, CFO

Richard joined Vance in August 2013 as Chief Financial Officer. He was most recenty the Vice President of Operations at Elutions, a global provider of operational business intelligence solutions. Prior to that, Rich spent 24 years at The Neilsen Company, the world's largest marketing and media information services company with operations in over 100 countries, serving in various executive-level financial positions.

Shawn Etheridge, Vice President - Agribusiness

Shawn Etheridge is responsible for Vance's Agribusiness brands, including AgProfessional, Bovine Veterinarian, Citrus & Vegetable, Dairy Herd Management, Doane Advisory Services, Drovers Cattlenetwork, Greenbook Data Services, The Midwest Produce Conference & Expo, The Packer, PorkNetwork, Produce Retailer, and Red Book Credit Services. Shawn’s career has included positions as CEO and COO at Cool Creek Solutions, a privately-held information management enterprise providing Cloud-based employee benefit program administration and services to larger employers, as well as various senior-level positions with Penton Media.

Steve Reiss, Vice President & Publishing Director – Salon & Woodworking Divisions

Steve Reiss joined Vance in 2009 as Vice President and Publishing Director of the Salon and Woodworking Divisions. Steve is an active participant in both woodworking and salon industry conversations, and regularly presents at industry events on topics ranging from market reviews to social media/digital trends. Prior to joining Vance, Steve was with Reed Business Information, where he launched the Reed Electronics Group brand management initiative for the Reed Elsevier global portfolio of print, online, event and research products, and was involved in the launch of the industry’s largest globally distributed eNewsletter and some of the first business-to-business webcasts. Steve was also at Advanstar Communications, where he managed the Hospitality Group and helped launch the Integrating Technology Conference & Trade Show and Tech Tour (the hospitality industry's first technology roadshow). In 2011, Steve was included in the Folio 40, honoring individuals creating a new chapter for the magazine industry.

Steve Arend, Vice President - Data Products Group

Steve joined Vance in 2013 in the newly-created position of Vice President, Data Products Group. Steve is charged with leading Vance’s data businesses to ensure that the content provided to the market meets the needs of the customer and is presented in a dynamic and user-friendly format. The group currently includes Red Book Credit Services, Greenbook and Doane Advisory Services. Steve has experience in several Internet solution companies. Most recently, Steve was Director of User Experience and Client Solution Architect at Reaction Stream LLC. Prior to that, he founded an interactive digital agency called How Machines Work (HMW), which he subsequently sold to the global B2B company, United Business Media. HMW became UBM Studios, and Steve was its Chief Innovation Officer.